Synopsis
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Consumer Behavior : Implications for Marketing Strategy
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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Consumer Behavior : Implications for Marketing Strategy
Published by
Burr Ridge, IL, U.S.A.: McGraw-Hill Higher Education, 1998, 1998
ISBN 10: 0256218951
ISBN 13: 9780256218954
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Hardcover
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Hardcover. Condition: As New. Dust Jacket Condition: As New. Burr Ridge, IL, U.S.A.: McGraw-Hill Higher Education, 1998, book is in like new condition. Consumer Behavior : Implications for Marketing Strategy. Seller Inventory # ABE-250624924