Items related to Basic Marketing: A Global Managerial Approach
Synopsis
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Basic Marketing: A Global Managerial Approach
Stock Image
Basic Marketing : A Global Managerial Aproach.
Published by
McGraw Hill, Boston, MA, 1998
ISBN 10: 0256209820
ISBN 13: 9780256209822
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Used Good. With CD. Quantity Available: 1. ISBN: 0256209820. ISBN/EAN: 9780256209822. Pictures of this item not already displayed here available upon request. Inventory No: ABE297258186. Seller Inventory # ABE297258186
Stock Image
Basic Marketing, 13th
Published by
McGraw-Hill, Boston, MA, 1998
ISBN 10: 0256209820
ISBN 13: 9780256209822
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 13th Edition. Used very good, w/2cds, allpages clean Quantity Available: 1. ISBN: 0256209820. ISBN/EAN: 9780256209822. Pictures of this item not already displayed here available upon request. Inventory No: ABE341329780. Seller Inventory # ABE341329780