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Synopsis
This work offers an overview of important marketing topics while keeping the focus on practical marketing fundamentals, background, strategies and practices. It features: mini-cases based on domestic and international business/marketing issues in real companies; consumer insights, international marketing, using the Internet in marketing and marketing career profiles; and appendices on marketing maths, marketing careers and examples of a small business marketing plan.
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Study Guide for Use with Marketing: Foundations and Applications
Published by
McGraw-Hill Higher Education, Boston, MA, 1995
ISBN 10: 0256208344
ISBN 13: 9780256208344
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: As New. Text appears clean. Very good looking book. STUDY GUIDE Quantity Available: 1. ISBN: 0256208344. ISBN/EAN: 9780256208344. Pictures of this item not already displayed here available upon request. Inventory No: 1560737083. Seller Inventory # 1560737083