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Marketing Research: A Practical Approach for the New Millennium (Irwin/McGraw-Hill Series in Marketing) - Hardcover
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Marketing Research: A Practical Approach for the New Millennium
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. Anmerkungen / bekritzelt / Stempel; Verschmutzung / Wasserschaden; Leichte Kratzer / Abnutzungen / Druckstellen. This book departs from standard offerings by balancing primary and secondary information with the techniques that support them. It provides comprehensive coverage of essential research tools and skills needed by today's marketing researchers and business decision-makers. The text is rich in real-world examples, demonstrating the immediate value of marketing research. Key features include: - **A Closer Look at Research**: Boxes highlighting real-world issues, categorized into Using Technology, Small Business Implications, and In the Field. - **Ethics**: Sections addressing the ethical dilemmas faced by managers in market research. - **Global Insights**: Encouraging students to consider global implications and opportunities in marketing research. - **Marginal Definitions**: Short entries that reinforce key definitions for easier exam preparation. - **Marketing Research Illustrations**: Real-world examples contextualizing the material. - **Marketing Research Cases**: Practical exercises reflecting real-world scenarios. - **Experience the Internet**: Hands-on exercises for using the Web in marketing research. - **Backyard Burgers**: A data disk for solving statistical problems from the book's last chapters. - **SPSS Student CD-ROM**: Software containing the Backyard Burgers dataset for analysis of variables and statistical techniques discussed. This text is designed to equip students with relevant skills and insights. Seller Inventory # 420e5e0a-d489-4ff7-a08f-5d436442d653
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Ships from Czech Republic to U.S.A.
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Marketing Research: A Practical Approach for the New Millennium
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. Aus Bibliothek aussortiert; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. This book departs from standard offerings by balancing primary and secondary information with the techniques that support them. It provides comprehensive coverage of essential research tools and skills needed by today's marketing researchers and business decision-makers. The text is rich in real-world examples, demonstrating the immediate value of marketing research. Key features include: - **A Closer Look at Research**: Boxes highlighting real-world issues, categorized into Using Technology, Small Business Implications, and In the Field. - **Ethics**: Sections addressing the ethical dilemmas faced by managers in market research. - **Global Insights**: Encouraging students to consider global implications and opportunities in marketing research. - **Marginal Definitions**: Short entries that reinforce key definitions for easier exam preparation. - **Marketing Research Illustrations**: Real-world examples contextualizing the material. - **Marketing Research Cases**: Practical exercises reflecting real-world scenarios. - **Experience the Internet**: Hands-on exercises for using the Web in marketing research. - **Backyard Burgers**: A data disk for solving statistical problems from the book's last chapters. - **SPSS Student CD-ROM**: Software containing the Backyard Burgers dataset for analysis of variables and statistical techniques discussed. This text is designed to equip students with relevant skills and insights. Seller Inventory # 13b30328-0e81-4e1e-8603-411c66a3b5e9
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£ 4.51
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Ships from Czech Republic to U.S.A.
Ships from Czech Republic to U.S.A.
Quantity: 1 available
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Marketing Research: A Practica
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00106852528
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Marketing Research: A Practical Approach for the New Millennium (
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good Condition. Five star seller - Buy with confidence! Seller Inventory # X0256195552X2
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Marketing Research: A Practical Approach for the New Millennium (Irwin/McGraw-Hill Series in Marketing)
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0256195552.G