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Business Marketing Strategy: Cases, Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover
Synopsis
A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.
"synopsis" may belong to another edition of this title.
- PublisherIrwin Professional Publishing
- Publication date1995
- ISBN 10 025616911X
- ISBN 13 9780256169119
- BindingHardcover
- LanguageEnglish
- Number of pages864
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Business Marketing Strategy: Cases, Concepts, and Applications
Published by
Irwin Professional Publishing, 1994
ISBN 10: 025616911X
ISBN 13: 9780256169119
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G025616911XI3N00
Quantity: 1 available
Stock Image
Business Marketing Strategy: Cases, Concepts, and Applications
Published by
Irwin Professional Publishing, 1994
ISBN 10: 025616911X
ISBN 13: 9780256169119
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G025616911XI3N01
Quantity: 1 available
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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_363581632
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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
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Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-025616911X-6
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