Essentials of Retailing (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Softcover

Levy, Michael; Weitz, Barton A.

Softcover

ISBN 10: 0256163480 ISBN 13: 9780256163483

Publisher: Irwin Professional Publishing, 1996

Synopsis

Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.

About this title

From the Publisher

Chapter 5, Retail Marketing Strategy, describes and illustrates the different types of strategies retailers use, outlines the factors that should be considered in picking a strategy, and then discusses strategic principles.
This text goes beyond the description of an issue and provides information on the factors affecting decisions with regard to the issue. For example, the authors describe the various types of locations (Chapter 7) and then has a discussion of the how retailers weigh the positive and negative aspects to pick a location in a straightforward and uncomplicated manner that students can understand.
Chapter 1 provides an overview of the retail framework around which the text is organized. This provides an integrating framework for the chapters in the book and enables the students to understand the different types of issues faced by retailers and how they are interrelated.
The authors have devoted considerable attention to the fastest growing segments of retailing-category specialists, warehouse clubs, home improvement centers, mail order, off-price retailers, and factory outlets.
REFACTs, short interesting facts about retailing, have been added to each chapter.
The pedagogical use of color is designed to enhance students comprehension.
There are two cases per chapter, and each case ranges from one to five pages,.
Learning Objectives, Problems, and Questions reinforce important concepts and help students stay on track.

Edition details

• Publisher: Irwin Professional Publishing
• Publication date: 1996
• Language: English
• ISBN 10: 0256163480
• ISBN 13: 9780256163483
• Binding: Paperback
• Number of pages: 496