Bus & Admin Comm - Hardcover

Locker

Hardcover

ISBN 10: 0256140642 ISBN 13: 9780256140644

Publisher: McGraw-Hill Inc.,US, 1997

Synopsis

The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.

About this title

From the Publisher

Professional Interviews open each chapter. Technically, this is not a new feature as it appeared in the 3e, but the interviewees ARE ALL NEW and so is the narrative format. Also, company WWW addresses, or phone numbers are added at the end of each profile.
Integrated Curriculum Problems appear in the end-of-chapter material of each chapter.
Technology coverage has been greatly expanded to include everything from writing email subject lines, to using PowerPoint in presentations, to creating web pages.
Internet exercises appear in each chapter.
The detailed margin notes (aka SIDEBARS) have made Kitty Locker famous!
A variety of letters, memos, and reports are presented in the text and Kitty Locker has added handwritten annotations to explain communication miscues and offer suggestions for improvement.
The in-text cross-referencing system points students to the first reference of a key concept or principle with a page number in parentheses.
The quick review insert card gives students a quick reference to checklists in the book and also page references to key guidelines, topics, and concepts.

About the Author

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1997
• Language: English
• ISBN 10: 0256140642
• ISBN 13: 9780256140644
• Binding: Hardcover
• Edition number: 3
• Number of pages: 720