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Synopsis
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion). Features include: integrated coverage of how developments in e-commerce are impacting marketing thinking and marketing action as well as a comprehensive discussion of marketing lessons learned from both the successes and failures of companies, including the dot.coms, in the new economy; coverage of the important new perspectives that evolve from customer relationship management (CRM) strategies and tools, and how they relate to concepts such as customer equity, customer acquisition and retention costs; and updated Internet exercises that are integrated throughout the text, along with links to companies referenced in the book.
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About the Author
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
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Basic Marketing
Published by
Richard D Irwin (edition 12th Edition), 1995
ISBN 10: 0256139903
ISBN 13: 9780256139907
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Fair. 12th Edition. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0256139903-7-1-13
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Basic Mktg
Seller: SecondSale, Montgomery, IL, U.S.A.
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Basic Marketing
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.75. Seller Inventory # G0256139903I4N00
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Basic Marketing : A Global-Managerial Approach (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill School Education Group, Columbus, OH, U.S.A., 1995
ISBN 10: 0256139903
ISBN 13: 9780256139907
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Hardcover
First Edition
Seller: Top Notch Books, Tolar, TX, U.S.A.
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Hard Cover. Condition: Good. No Jacket. Twelfth Edition. 868 pages. Blue gloss boards have light wear. Small amount of underlining scattered throughout text. Binding is sound. Size: 8vo - over 7¾" - 9¾" tall. Textbook. Seller Inventory # 211476
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Basic Marketing: A Global-managerial Approach, 12th
Published by
Richard d Irwin, Burr Ridge, IL, 1996
ISBN 10: 0256139903
ISBN 13: 9780256139907
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Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 12th Edition. Mild shelf wear to cover, text appears clean and binding is solid. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. ISBN: 0256139903. ISBN/EAN: 9780256139907. Pictures of this item not already displayed here available upon request. Inventory No: 1561038520. Seller Inventory # 1561038520
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Basic Marketing: A Global-managerial Approach 12th
Published by
Richard d Irwin, Burr Ridge, IL, 1996
ISBN 10: 0256139903
ISBN 13: 9780256139907
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. 12th Edition. very minor writing Quantity Available: 1. ISBN: 0256139903. ISBN/EAN: 9780256139907. Pictures of this item not already displayed here available upon request. Inventory No: ABE414007102. Seller Inventory # ABE414007102
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Basic Marketing - A Global-managerial Approach
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Basic Marketing - A Global-managerial Approach
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Basic Marketing
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Basic Marketing
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Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0256139903
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