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Synopsis
An introductory text focusing on advertising and promotion from an integrated marketing communications perspective. Covers promotion program situation analysis, the communications process, budgeting, various advertising media, and measuring the effectiveness of advertising, as well as regulatory, social, and economic issues. This third edition feat
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0256136963I4N00
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0256136963I3N00
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
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hardcover. Condition: As New. 3rd/Studnt. May have light shelf wear from storage, but appears new. Seller Inventory # 241107006
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0256136963
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INTRODUCTION TO ADVERTISING & PROMOTION AN INTEGRATED MARKETING COMMUNICATINS PERSPECTIVE : 3 /E
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