Form, Implementation and Control of Computer Strategy - Softcover

Pearce-Robinson

Softcover

ISBN 10: 0256126348 ISBN 13: 9780256126341

Publisher: Irwin Professional Publishing, 1993

Synopsis

Pearce and Robinson's "Formulation, Implementation and Control, 9e", retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in "Strategic Management, 9e". It continues to have strong support from long-time adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management, which in turn makes the material more easily organized by the instructor and learned by the student.

About this title

From the Publisher:

Formulation, Implementation, and Control of Competitive Strategy, 7/e, is available as a Business Week Edition (0072357487), allowing students and professors to get a 16-week subscription to Business Week for an additional $8.25. This option strengthens the tie to the strong foundation of Business Week material found in the text.
Business Week discussion cases end each chapter. These short cases are adapted from Business Week articles that relate to the chapter content. These mini-cases help to apply the material from the chapter into a real-world business situation and pose questions concerning the business strategy.
Business Week Strategy in Action boxes: Approximately half of the Strategy in Action and Global Strategy in Action boxes now come from current Business Week articles.
Global Strategy in Action boxes: These boxes help students appreciate how strategic managers worldwide meet global competition, as they learn about various businesses around the world.
Strategy in Action boxes: these provide boxed examples that illustrate contemporary business examples related to chapter topics, in order to enhance student interest and learning.
Hot topics in the 7th edition include: Corporate Social Responsibility; Agency Theory; Resource-based view of the firm; Value Chain Analysis; Executive Compensation; Balanced Scoreboard; Bankruptcy, Strategic Analysis and Choice; Value of simplicity in implementation; Crossfunctional product-team structures; and Strategic Change.

Synopsis:

An introduction to planning and managing strategic activities, for business students. Covers the strategic management process, defining the company mission, internal analysis, and formulating, implementing, and evaluating strategy, with chapter case studies from the Coca-Cola company. This fifth edition incorporates revised material on external ana

About this edition

• Publisher: Irwin Professional Publishing
• Publication date: 1993
• ISBN 10: 0256126348
• ISBN 13: 9780256126341
• Binding: Paperback
• Edition number: 5
• Number of pages: 418