Managerial Communication: Strategies and Applications - Hardcover

Smeltzer, Larry R.; Leonard, Donald J.

Hardcover

ISBN 10: 0256120722 ISBN 13: 9780256120721

Publisher: McGraw-Hill Inc.,US, 1994

Synopsis

Managerial Communication: Strategies and Applications focuses on skills and strategies that managers need in today s workplace. The first edition of Managerial Communication stood out in the field for its strategic approach, solid research base, comprehensive range of topics, its even-handed examination of oral and written channels, and its focus on managerial (as opposed to entry-level) competencies. The overriding principle for the revision was to preserve the book s key strengths while bringing it in line with the early twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content was added to reflect current business practices. In short, the second edition preserves the best features of the first edition, while bringing them up to date and presenting them in a concise, easy to read format. Today's managers will learn the skills and strategies necessary for successful and effective business communication.

About this title

From the Publisher

Integrates concepts/research from several disciplines including business communication, organizational behavior and linguistics.
Two cases or a series of exercises at the end of each chapter support the strategic development and application.
Organized by writing, oral communication, interpersonal and group communication and changing aspects such as technology.

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1994
• Language: English
• ISBN 10: 0256120722
• ISBN 13: 9780256120721
• Binding: Hardcover
• Number of pages: 512