Items related to Marketing Management: Texts and Cases (MCGRAW HILL/IRWIN...

Marketing Management: Texts and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

Quelch, John A.; Dolan, Robert J.; Kosnik, Thomas

 
9780256109559: Marketing Management: Texts and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Synopsis

Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.

"synopsis" may belong to another edition of this title.