Basic Business Communication - Hardcover

Lesikar, Raymond V.

Hardcover

ISBN 10: 0256109362 ISBN 13: 9780256109368

Publisher: McGraw-Hill Inc.,US, 1993

Synopsis

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

About this title

About the Author

Faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.

Synopsis

This introduction to business communication features chapter objectives and summaries, example business scenarios, sample research topics, special interest boxes, and color photos. It reviews basic writing techniques, and covers business letters, collections, job-search procedures, report writing, a

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1993
• ISBN 10: 0256109362
• ISBN 13: 9780256109368
• Binding: Hardcover
• Language: English
• Edition number: 6
• Number of pages: 752