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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Hardcover

 
9780256108255: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
  • PublisherLongman Higher Education
  • Publication date1993
  • ISBN 10 0256108250
  • ISBN 13 9780256108255
  • BindingHardcover
  • LanguageEnglish
  • Edition number2

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9780256105162: Introduction to Advertising and Promotion Management

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ISBN 10:  0256105162 ISBN 13:  9780256105162
Publisher: McGraw-Hill Inc.,US, 1993
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Belch, George E.
Published by Longman Higher Education, 1993
ISBN 10: 0256108250 ISBN 13: 9780256108255
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