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Synopsis
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.
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Consumer Behavior: Implications for Marketing Strategy
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0256094098.VG
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Consumer Behavior : Implications for Marketing Strategy
Published by
McGraw-Hill Higher Education, Burr Ridge, IL, U.S.A., 1992
ISBN 10: 0256094098
ISBN 13: 9780256094091
Used
Hardcover
First Edition
Seller: Top Notch Books, Tolar, TX, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: Good. No Jacket. 5th Edition. Cover is slightly rubbed. Pages are clean and tight. This book will require extra charges for Priority or International shipping. Size: 8vo - 7¾" - 9¾" Tall. Seller Inventory # 233333