Cases in Marketing Management - Hardcover

Bernhardt, Kenneth L.; Kinnear, Thomas C.

 
9780256088328: Cases in Marketing Management

Synopsis

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title