This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter.
"synopsis" may belong to another edition of this title.
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
"About this title" may belong to another edition of this title.
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