Basic Marketing - A Managerial Approach

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9780256068658: Basic Marketing - A Managerial Approach

Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.

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E. Jerome McCarthy, William D Perreault Jr.
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ISBN 10: 0256068658 ISBN 13: 9780256068658
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Perreault, William D., Jr.; E. Jerome McCarthy
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E. Jerome McCarthy; William D Perreault Jr.
ISBN 10: 0256068658 ISBN 13: 9780256068658
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Book Description Book Condition: Good. This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CD's or DVD's. We ship within 1 business day. Bookseller Inventory # 34FG40000OPW_ns

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E. Jerome McCarthy; William D Perreault Jr.
Published by Irwin (1990)
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Book Description Irwin, 1990. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0256068658

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Book Description Irwin, 1991. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 6421825

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