Basic Marketing - A Managerial Approach

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9780256068658: Basic Marketing - A Managerial Approach

Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.

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E. Jerome McCarthy; William D Perreault Jr.
ISBN 10: 0256068658 ISBN 13: 9780256068658
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E. Jerome McCarthy, William D Perreault Jr.
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Book Description Book Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ] Publisher: Irwin Pub Date: 1/1/1990 Binding: Hardcover Pages: 734 tenth edition. Bookseller Inventory # 4741121

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E. Jerome McCarthy; William D Perreault Jr.
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Book Description Irwin, 1990. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0256068658

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E. Jerome McCarthy; William D Perreault Jr.
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ISBN 10: 0256068658 ISBN 13: 9780256068658
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Book Description Irwin, 1990. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0256068658-2-4

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Book Description Irwin, 1991. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 6421825

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