Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.
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Book Description Book Condition: Good. This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CD's or DVD's. We ship within 1 business day. Bookseller Inventory # 34FG40000OPW_ns
Book Description Book Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ] Publisher: Irwin Pub Date: 1/1/1990 Binding: Hardcover Pages: 734 tenth edition. Bookseller Inventory # 4741121
Book Description Book Condition: Good. Basic Marketing - A Managerial Approach. Bookseller Inventory # SKU0629534
Book Description Irwin, 1990. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0256068658
Book Description Irwin, 1990. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0256068658-2-4
Book Description Irwin, 1991. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 6421825