A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants (Classic Reprint) - Softcover

Garud, Raghu

 
9780243215096: A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants (Classic Reprint)

Synopsis

Excerpt from A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants

The micro and macro-level processes that shape individual and shared realities create a paradox. In order to succeed in the competitive Struggle among researchers pursuing different technological paths, individuals create their own realities which then become self-reinforcing. To the degree in which they are successful in fostering their individual reality, however, te searchers can become less adroit in their ability to embrace the emerging shared reality when it does not match their own. How well this paradox is managed can profoundly influence who emerges as the victor or the vanquished during the genesis ofa technology.
Keywords: Technology evolution; cognition; social construction; institutionalization; path creation.

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About the Author

Andrew H. Van de Ven is Vernon H. Heath Professor of Organizational Innovation and Change in the Carlson School of Management of the University of Minnesota. He was 2000-2001 President of the Academy of Management and is a Fellow of the Academy of Management.
Douglas E. Polley is Professor of Management at St. Cloud State University.
Raghu Garud is Alvin H. Clemens Professor of Management & Organization at Smeal College of Business and Research Director of the Farrell Center for Corporate Innovation and Entrepreneurship, both at Pennsylvania State University.
S. Venkataraman is MasterCard Professor of Business Administration at the Darden School of Business, University of Virginia, and Research Director of The Batten Institute.

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