In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
"synopsis" may belong to another edition of this title.
Gabriel Weinberg (Author)
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.
Justin Mares (Author)
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
"About this title" may belong to another edition of this title.
Seller: Aspen Book Co., Denver, CO, U.S.A.
Condition: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! Seller Inventory # PKV.0241242533.G
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # A16B-04417
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I4N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I5N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I3N00
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I4N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I3N00
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I4N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I4N00
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0241242533I3N00