Iptv and Internet Video: Expanding the Reach of Television Broadcasting (Nab Executive Technology Briefings) - Softcover

Simpson, Wes

Softcover

ISBN 10: 024081245X ISBN 13: 9780240812458

Publisher: Focal Press, 2009

Synopsis

Make the right IPTV business decisions with a thorough understanding of the technology and the business implications of the broadband video revolution. Master key trends transforming the world of broadcast television and the Web with this guide to hardware, software, Internet applications and the wide range of alternative products and services. Explore why IP is the new gold standard for online video delivery and how it will be monetized. Understand the entire IPTV process, with clear explanations of complex technologies designed to help leaders make informed decisions and drive successful strategies. This comprehensive guide prepares you for IPTV's rapid deployment and future growth with features that include:

• Clear explanations of IPTV and Internet Video networks and applications
• Overviews of how the technical solutions are being turned into business models
• Reality Check perspectives in each chapter that illustrate theories with real-world case studies
• An expanded glossary that clarifies complex, technical jargon

About this title

From the Back Cover:

The second edition of this authoritative guide exploring the technology, services, and business models behind the tremendous industry growth.

"This is the right book at the right time...an accessible introduction to the basics, as well as a guide to thinking through issues of implementation and strategy..." —Paul Saffo, Silicon Valley Forecaster

"This new edition of IPTV and Internet Video brings the reader up to speed on what he needs to know."—Matt Bross, BT Group Chief Technology Officer (British Telecom)

"This book is an outstanding resource for convergence professionals who are racing to further monetize the ever-expanding world of broadband internet media." —Greg Douglass, Global Managing Director, Accenture’s Media and Entertainment

Make the right IPTV business decisions with a thorough understanding of the technology and the business implications of the broadband video revolution. Master key trends transforming the world of broadcast television and the Web with this guide to hardware, software, Internet applications and the wide range of alternative products and services. Explore why IP is the new gold standard for online video delivery and how it will be monetized. Understand the entire IPTV process, with clear explanations of complex technologies designed to help leaders make informed decisions and drive successful strategies. This comprehensive guide prepares you for IPTV’s rapid deployment and future growth with features that include:

• Clear explanations of IPTV and Internet Video networks and applications
• Overviews of how the technical solutions are being turned into business models
• Reality Check perspectives in each chapter that illustrate theories with real-world case studies
• An expanded glossary that clarifies complex, technical jargon

About the Author:

Wes Simpson is President of Telecom Product Consulting, an independent consulting firm that focuses on video and telecommunications products. He has more than 25 years experience in the design, development and marketing of products for telecommunication applications. He is a frequent speaker at industry events such as IBC, NAB and VidTrans and is author of the book Video Over IP. Wes was a founding member of the Video Services Forum.
Howard Greenfield is a digital media strategist, industry columnist, and President of Go Associates, a leading global strategic business development consulting firm. Howard has held senior management and consulting positions with Sun Microsystems, Informix Software, British Telecom, and Apple Computer. He was the creator and leader of Sun's first Media Lab, and completed graduate studies at Stanford University. He is a frequent contributor to technology and business publications and conferences world-wide.

About this edition

• Publisher: Focal Press
• Publication date: 2009
• ISBN 10: 024081245X
• ISBN 13: 9780240812458
• Binding: Paperback
• Edition number: 2
• Number of pages: 242