Streaming and Digital Media: Understanding the Business and Technology (Nab Executive Technology Briefings) - Softcover

Rayburn, Dan

Softcover

ISBN 10: 0240809572 ISBN 13: 9780240809571

Publisher: Focal Press, 2007

Synopsis

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals- Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

About this title

About the Author

Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as"

Edition details

• Publisher: Focal Press
• Publication date: 2007
• Language: English
• ISBN 10: 0240809572
• ISBN 13: 9780240809571
• Binding: Paperback
• Edition number: 1
• Number of pages: 264