Electronic Media Criticism: Applied Perspectives - Softcover

Orlik, Peter

Softcover

ISBN 10: 0240801628 ISBN 13: 9780240801629

Publisher: Focal Press, 1994

Synopsis

* Only book on electronic media criticism to cover both radio and television, broadcast and non-broadcast, commercials, as well as programs * Not just academic, many practical, hands-on tips and exercises * Two sample sitcom scripts * Includes discussion on ethics and values Peter B Orlik is professor and founder of the Broadcast & Cinematic Arts Dept. at Central Michigan University. He has written over 40 books, articles an monographs on the electronic media. Mr Orlik's professional experience includes work as a free-lance writer and an advertising agency copywriter, a radio program director and assistant creative services director. This book provides a strong foundation in critical aproaches. It applies key aesthetic, sociological, psychological, structural and economic insights to the practical evaluation of programming and advertising content of radio and television. This book offers the tools necessary to analyze the success or failures of your electronic media productions. Other features include two sample sitcom scripts, a unique discussion on ethics and values, analysis and perspectives on reality programming, and numerous storyboards, cartoons and essays providing multi-dimensional perspectives on television and radio.

About this title

About the Author

Peter B. Orlik is professor and founder of the Broadcast and Cinematic Arts Department at Central Michigan University.

Edition details

• Publisher: Focal Press
• Publication date: 1994
• Language: English
• ISBN 10: 0240801628
• ISBN 13: 9780240801629
• Binding: Paperback
• Number of pages: 335