Full Service Radio (Electronic Media Guides) - Softcover

Halper, Donna L.

 
9780240800837: Full Service Radio (Electronic Media Guides)

Synopsis

Based on many years of experience and interviews with professionals, this book offers an insight into the development, goals and structure of radio's oldest format. Full service radio makes a dramatic impact on the lives of its listeners and holds dominant positions in many markets.

"synopsis" may belong to another edition of this title.

Synopsis

Based on many years of experience and interviews with professionals, this book offers an insight into the development, goals and structure of radio's oldest format. Full service radio makes a dramatic impact on the lives of its listeners and holds dominant positions in many markets.

"About this title" may belong to another edition of this title.