Items related to Electronic Media Management

Electronic Media Management - Softcover

McCavitt, William E.; Pringle, Peter K.; Starr, Michael

 
9780240800509: Electronic Media Management

Synopsis

Intended to be more practical than the first edition, this book explores the theories of management and general issues important to the broadcast manager, as well as specific issues and functions. There are new chapters on financial management and public broadcasting management.

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About the Author

Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.

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