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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) - Softcover
Synopsis
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.
In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
"synopsis" may belong to another edition of this title.
About the Author
Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).
Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.
Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.
"About this title" may belong to another edition of this title.
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The Designing for Growth Field Book: A Step-by-Step Project Guide
Published by
Columbia University Press, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project. Seller Inventory # 00104516192
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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publishing (edition second edition), 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. second edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0231187890-7-1
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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publishing, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Softcover
Seller: Dream Books Co., Denver, CO, U.S.A.
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Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Seller Inventory # DBV.0231187890.A
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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publishing, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Softcover
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Seller rating 4 out of 5 stars
Condition: good. The corners are bent. Seller Inventory # MINV.0231187890.G
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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publish, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472669722
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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publish, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_476515060
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The Designing for Growth Field Book: A Step-by-Step Project Guide
Published by
Columbia University Press, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project. Seller Inventory # CIN0231187890G
Seller Image
The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publishing, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Softcover
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Seller Inventory # MERV.0231187890.A
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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publish, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_483679106
Stock Image
The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
Published by
Columbia Business School Publishing, 2019
ISBN 10: 0231187890
ISBN 13: 9780231187893
Used
Paperback
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Paperback. Condition: Good. second edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002325150U