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The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series) - Softcover

Book 1 of 6: The Middle Range Series

Turco, Catherine

 
9780231178990: The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)
Softcover
ISBN 10: 0231178999 ISBN 13: 9780231178990
Publisher: Columbia University Press, 2019

Synopsis

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.

Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace.

Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

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About the Author

Catherine Turco is an economic sociologist. She is the Michael M. Koerner (1949) Professor of Entrepreneurship and Associate Professor of Technological Innovation, Entrepreneurship, and Strategy at MIT. Turco is a graduate of Harvard University, from which she received her B.A. in Economics, MBA, and Ph.D. in Sociology. She lives in Harvard Square with her husband Philip and their dog, the loveable scamp Winona.

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Publisher
Columbia University Press
Publication date
2019
Language
English
ISBN 10 
0231178999
ISBN 13 
9780231178990
Binding
Paperback
Number of pages
272