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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) - Hardcover
Synopsis
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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About the Author
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
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- PublisherColumbia University Press
- Publication date2011
- ISBN 10 0231158386
- ISBN 13 9780231158381
- BindingHardcover
- LanguageEnglish
- Number of pages227
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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)
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Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)
Published by
Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780231158381. Seller Inventory # 5832098
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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)
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ISBN 10: 0231158386
ISBN 13: 9780231158381
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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)
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ISBN 10: 0231158386
ISBN 13: 9780231158381
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Designing for Growth : A Design Thinking Tool Kit for Managers
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Designing for Growth : A Design Thinking Tool Kit for Managers
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ISBN 13: 9780231158381
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Designing for Growth : A Design Thinking Tool Kit for Managers
Published by
Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
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ISBN 10: 0231158386
ISBN 13: 9780231158381
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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
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ISBN 13: 9780231158381
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Designing for Growth : A Design Thinking Tool Kit for Managers
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ISBN 10: 0231158386
ISBN 13: 9780231158381
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