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Synopsis
Today's corporations are subject to a higher order of scrutiny than ever before. To secure consumers' patronage, corporations must demonstrate their dedication not just to customers and shareholders, but also to the greater global community. In response, corporations from Home Depot to GE are undergoing an evolutionary transformation that is changing the very nature of their operations, strategies, and relationships with consumers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future: *Purpose Beyond Profit *Humanized Leadership *Corporate Consciousness *Collaborative Partnerships
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About the Author
ANDREW BENETT is CEO of Euro RSCG NY and Global Chief Strategy Officer of Communications firm Euro RSCG Worldwide. His work has been published in Brandweek, Adweek, and Adage. ANN O'REILLY is Content Director of Euro RSCG's Knowledge Exchange. She is co-author, with Marian Salzman and Ira Matathia, of The Future of Men (Palgrave Macmillan, 2005) and Buzz (Wiley& Sons/Brandweek Books, 2003). GREG WELCH is a Global Practice Leader at Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart's annual CMO Summit, which has been featured on CNBC and in WSJ and BusinessWeek. CAVAS GOBHAI is a former CEO of Synectics, Inc. and a leading business consultant specializing in corporate strategy, creativity, and collaboration.
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Good for Business: The Rise of the Conscious Corporation
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Good for Business: The Rise of the Conscious Corporation
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Good for Business : The Rise of the Conscious Corporation
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Palgrave Macmillan Limited, 2009
ISBN 10: 0230616879
ISBN 13: 9780230616875
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Good for Business: The Rise of the Conscious Corporation [Hardcover] by O'Rei.
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