Introducing Science Communication: A Practical Guide - Softcover

Mark Brake

Softcover

ISBN 10: 023057386X ISBN 13: 9780230573864

Publisher: Palgrave, 2009

Synopsis

From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.

This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.

Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.

About this title

About the Author

EMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK.; MARK L. BRAKE is Professor of Science Communication at the University of Glamorgan, UK.

From the Back Cover

From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.

This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.

Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.

Edition details

• Publisher: Palgrave
• Publication date: 2009
• Language: English
• ISBN 10: 023057386X
• ISBN 13: 9780230573864
• Binding: Paperback
• Number of pages: 177
• Editor: Mark Brake, Emma Weitkamp