Synopsis
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/manufacturing-operations-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
"synopsis" may belong to another edition of this title.
About the Author
Alex Hill is Principal Lecturer at Kingston University, UK, and Associate Fellow at the University of Oxford, UK.
From the Back Cover
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.
"About this title" may belong to another edition of this title.
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Manufacturing Operations Strategy : Texts and Cases
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ISBN 10: 023052091X
ISBN 13: 9780230520912
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