Synopsis
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
"synopsis" may belong to another edition of this title.
About the Author
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.; MARK RAINBIRD is Managing Director of AWA Ltd, a computer service company operating Australia wide.
From the Back Cover
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http: //www.palgrave.com/business/walters/index.asp
"About this title" may belong to another edition of this title.
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Strategic Operations Management : A Value Chain Approach
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Palgrave Macmillan Limited, 2007
ISBN 10: 0230507654
ISBN 13: 9780230507654
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Strategic Operations Management : A Value Chain Approach
Published by
Palgrave Macmillan Limited, 2007
ISBN 10: 0230507654
ISBN 13: 9780230507654
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