Brand Resilience: Managing Risk and Recovery in a High-Speed World - Softcover

Copulsky, Jonathan R.

Softcover

ISBN 10: 0230392180 ISBN 13: 9780230392182

Publisher: Palgrave Macmillan, 2012

Synopsis

Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered.

About this title

About the Author

Jonathan R. Copulsky is the CMO for Deloitte Consulting LLP's Strategy and Operations Practice. With 30 years of experience as a senior marketing and sales executive and consultant, Jonathan works with the world's leading brands on their toughest marketing and sales challenges. He also writes frequently for AdvertisingAge, Brandweek, Journal of Business Strategy, and Strategy and Leadership. He lives in Chicago, Illinois.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2012
• Language: English
• ISBN 10: 0230392180
• ISBN 13: 9780230392182
• Binding: Paperback
• Number of pages: 256