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Synopsis
Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered.
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About the Author
Jonathan R. Copulsky is the CMO for Deloitte Consulting LLP's Strategy and Operations Practice. With 30 years of experience as a senior marketing and sales executive and consultant, Jonathan works with the world's leading brands on their toughest marketing and sales challenges. He also writes frequently for AdvertisingAge, Brandweek, Journal of Business Strategy, and Strategy and Leadership. He lives in Chicago, Illinois.
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Very Good. Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered. Seller Inventory # 00102890145
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Very Good. Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsare precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack - by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your company's voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the world's leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready - even for the challenges you haven't yet discovered. Seller Inventory # CIN0230392180VG
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780230392182
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