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Synopsis
Hiroshi Mikitani, founder of e-commerce giant Rakuten, offers an alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
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About the Author
HIROSHI MIKITANI is the founder and chief executive of Rakuten, a leading player in the global e-commerce market, which recently purchased Kobo and Buy.com, as well as acquisitions in France, Germany, and Brazil. He appeared on the Forbes 400 list for the first time in 2006, and today is ranked at No. 182 with a net worth of $5.6 billion. An Internet evangelist, he has more than 350,000 followers of his Twitter feed. Mikitani has been featured in national and international broadcast and print media, including CNN, The Wall Street Journal, Bloomberg, BusinessWeek, The New York Times, the Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School, USA and today lives in Tokyo, Japan.
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Marketplace 3.0: Rewriting the Rules of Borderless Business
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St. Martin's Press (edition ), 2013
ISBN 10: 0230342140
ISBN 13: 9780230342149
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