Items related to Competitive Strategies: Managing the Present, Imagining...
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Hardcover
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.
"synopsis" may belong to another edition of this title.
Product Description:
Rare Book
Book Description:
Managerial tools and strategic marketing vision to manage your present while designing your future
"About this title" may belong to another edition of this title.
- PublisherPalgrave Macmillan
- Publication date2012
- ISBN 10 0230301649
- ISBN 13 9780230301641
- BindingHardcover
- Number of pages288
Buy New
Learn more about this copy
£ 107.17
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) by Valdani, E., Arbore, A. [Hardcover ]
Published by
Palgrave Macmillan
(2012)
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Quantity: 10
Seller:
Rating
Book Description Hardcover. Condition: new. Seller Inventory # 9780230301641
Buy New
£ 107.17
Convert currency
Stock Image
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Published by
Palgrave Macmillan
(2012)
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Quantity: 17
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580071506
Buy New
£ 112.86
Convert currency
Stock Image
Competitive Strategies: Managing the Present; Imagining the Future
Print on Demand
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780230301641_lsuk
Buy New
£ 116.76
Convert currency
Seller Image
Competitive Strategies
Published by
SPRINGER NATURE Nov 2012
(2012)
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. 272 pp. Englisch. Seller Inventory # 9780230301641
Buy New
£ 113.25
Convert currency
Seller Image
Competitive Strategies: Managing the Present, Imagining the Future
Published by
Palgrave Macmillan UK
(2012)
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing an. Seller Inventory # 458411160
Buy New
£ 101.34
Convert currency
Seller Image
Competitive Strategies : Managing the Present, Imagining the Future
Published by
Springer Nature Singapore
(2012)
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. Seller Inventory # 9780230301641
Buy New
£ 116.66
Convert currency
Stock Image
Competitive Strategies: Managing the Present, Imagining the Future
Published by
Palgrave Macmillan
(2012)
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780230301641
Buy New
£ 140.44
Convert currency