Items related to Competitive Strategies: Managing the Present, Imagining...
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Hardcover
Synopsis
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.
"synopsis" may belong to another edition of this title.
Product Description
Rare Book
Book Description
Managerial tools and strategic marketing vision to manage your present while designing your future
"About this title" may belong to another edition of this title.
- PublisherPalgrave Macmillan
- Publication date2012
- ISBN 10 0230301649
- ISBN 13 9780230301641
- BindingHardcover
- LanguageEnglish
- Number of pages288
Other Popular Editions of the Same Title
Search results for Competitive Strategies: Managing the Present, Imagining...
Stock Image
Competitive Strategies : Managing the Present, Imagining the Future
Published by
Palgrave Macmillan Limited, 2012
ISBN 10: 0230301649
ISBN 13: 9780230301641
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 48785791-20
Quantity: 4 available
Stock Image
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Feb2215580071506
Quantity: Over 20 available
Stock Image
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA77302303016496
Quantity: 1 available
Stock Image
Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9780230301641_new
Quantity: Over 20 available
Seller Image
Competitive Strategies
Published by
SPRINGER NATURE Nov 2012, 2012
ISBN 10: 0230301649
ISBN 13: 9780230301641
New
Hardcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. 272 pp. Englisch. Seller Inventory # 9780230301641
Quantity: 2 available
Seller Image
Competitive Strategies : Managing the Present, Imagining the Future
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. Seller Inventory # 9780230301641
Quantity: 2 available
Stock Image
Competitive Strategies: Managing the Present, Imagining the Future
Print on DemandSeller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 552. Seller Inventory # C9780230301641
Quantity: Over 20 available
Seller Image
Competitive Strategies: Managing the Present, Imagining the Future
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: New. Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing an. Seller Inventory # 458411160
Quantity: Over 20 available
Stock Image
Competitive Strategies: Managing the Present and Planning the Future
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 272 pages. 8.75x5.75x1.00 inches. In Stock. Seller Inventory # x-0230301649
Quantity: 2 available