Synopsis
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
"synopsis" may belong to another edition of this title.
About the Author
DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Understanding and Profiting from Intellectual Property:...
Stock Image
Understanding and Profiting from Intellectual Property: Strategies across Borders
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Understanding and Profiting from Intellectual Property: Strategies across Borders This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780230300545
Buy Used
£ 8.62
£ 4.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Understanding and Profiting from Intellectual Property: Strategies across Borders
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780230300545
Buy Used
£ 8.62
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available