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Synopsis
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
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About the Author
SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.
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- PublisherPalgrave Macmillan
- Publication date2009
- ISBN 10 0230239773
- ISBN 13 9780230239777
- BindingHardcover
- LanguageEnglish
- Number of pages177
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Places: Identity, Image and Reputation
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Palgrave Macmillan, United Kingdom, Basingstoke, 2009
ISBN 10: 0230239773
ISBN 13: 9780230239777
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call itthere can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006664385
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Places : Identity, Image and Reputation
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ISBN 10: 0230239773
ISBN 13: 9780230239777
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Places identity, image and reputation
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Palgrave Macmillan, NEW YORK, 2010
ISBN 10: 0230239773
ISBN 13: 9780230239777
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PLACES Identity, Image and Reputation
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ISBN 10: 0230239773
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