Public Service Broadcasting: 3 (Key Concerns in Media Studies) - Softcover

Hendy, David

Softcover

ISBN 10: 0230238955 ISBN 13: 9780230238954

Publisher: Palgrave, 2013

Synopsis

Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present – and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.

Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust – have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product.

Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.

About this title

About the Author

David Hendy is Professor of Media and Communication (Media and Film) at the University of Sussex, UK.

From the Back Cover

Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present - and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.

Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust - have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product.

Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.

Edition details

• Publisher: Palgrave
• Publication date: 2013
• Language: English
• ISBN 10: 0230238955
• ISBN 13: 9780230238954
• Binding: Paperback
• Number of pages: 160