Synopsis
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
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About the Author
Dr Mohammed Rafiq is Reader in Retailing and Marketing at Loughborough University, UK.; Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.
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Principles of Retailing
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Principles of Retailing
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Palgrave Macmillan Limited, 2014
ISBN 10: 0230216986
ISBN 13: 9780230216983
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Principles of Retailing
Published by
Palgrave Macmillan Limited, 2014
ISBN 10: 0230216986
ISBN 13: 9780230216983
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Principles of Retailing
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ISBN 10: 0230216986
ISBN 13: 9780230216983
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Principles of Retailing
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Principles of Retailing
Published by
Macmillan Education UK, 2014
ISBN 10: 0230216986
ISBN 13: 9780230216983
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