Principles of Retailing - Softcover

Varley, Rosemary

 
9780230216983: Principles of Retailing

Synopsis

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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About the Author

Dr Mohammed Rafiq is Reader in Retailing and Marketing at Loughborough University, UK.; Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

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