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Synopsis
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash - by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
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About the Author
Jonathan R. Copulsky is the CMO for Deloitte Consulting's Strategy and Operations Practice. With 30 years of experience as a senior marketing and sales executive and consultant, Jonathan works with the world's leading brands on their toughest marketing and sales challenges. He also writes frequently for AdvertisingAge, Brandweek, Journal of Business Strategy, and Strategy and Leadership. He lives in Chicago, Illinois.
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Brand Resilience: Managing Risk and Recovery in a High-speed World
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Hardback. Condition: Very Good. Edmund blasts across the yard against my calls to come in. He gleely runs off and I chase him across the grass only to find a unique butterfly or a sky filled with stars. As soon as I stop and admire, Edmund promptly comes to my side and rubs against me. Do you ever wonder if there is more to your pet's behavior than meets the eye? Sometimes their antics are more than just random behavior. Can we learn something about ourselves by watching them? I believe so and Climb that Fence take that Leap is a compilation of personal, inspirational animal stories and the life lessons we can glean from them. After enjoying these stories, hopefully you'll enjoy more quality time with your furry friend and know what it takes to Climb that Fence and Take that Leap. Seller Inventory # 00099406599
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Brand Resilience: Managing Risk and Recovery in a High-speed World
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Edmund blasts across the yard against my calls to come in. He gleely runs off and I chase him across the grass only to find a unique butterfly or a sky filled with stars. As soon as I stop and admire, Edmund promptly comes to my side and rubs against me. Do you ever wonder if there is more to your pet's behavior than meets the eye? Sometimes their antics are more than just random behavior. Can we learn something about ourselves by watching them? I believe so and Climb that Fence take that Leap is a compilation of personal, inspirational animal stories and the life lessons we can glean from them. After enjoying these stories, hopefully you'll enjoy more quality time with your furry friend and know what it takes to Climb that Fence and Take that Leap. Seller Inventory # 00102321567
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Brand Resilience : Managing Risk and Recovery in a High-Speed World
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Palgrave Macmillan, 2011
ISBN 10: 0230111386
ISBN 13: 9780230111387
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Brand Resilience: Managing Risk and Recovery in a High-speed World
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Hardback. Condition: Very Good. Edmund blasts across the yard against my calls to come in. He gleely runs off and I chase him across the grass only to find a unique butterfly or a sky filled with stars. As soon as I stop and admire, Edmund promptly comes to my side and rubs against me. Do you ever wonder if there is more to your pet's behavior than meets the eye? Sometimes their antics are more than just random behavior. Can we learn something about ourselves by watching them? I believe so and Climb that Fence take that Leap is a compilation of personal, inspirational animal stories and the life lessons we can glean from them. After enjoying these stories, hopefully you'll enjoy more quality time with your furry friend and know what it takes to Climb that Fence and Take that Leap. Seller Inventory # CIN0230111386VG
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Brand Resilience: Managing Risk and Recovery in a High-speed World
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Edmund blasts across the yard against my calls to come in. He gleely runs off and I chase him across the grass only to find a unique butterfly or a sky filled with stars. As soon as I stop and admire, Edmund promptly comes to my side and rubs against me. Do you ever wonder if there is more to your pet's behavior than meets the eye? Sometimes their antics are more than just random behavior. Can we learn something about ourselves by watching them? I believe so and Climb that Fence take that Leap is a compilation of personal, inspirational animal stories and the life lessons we can glean from them. After enjoying these stories, hopefully you'll enjoy more quality time with your furry friend and know what it takes to Climb that Fence and Take that Leap. Seller Inventory # CIN0230111386G
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Published by
Palgrave Macmillan May 2011, 2011
ISBN 10: 0230111386
ISBN 13: 9780230111387
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First Edition
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-053-00847
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
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