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Synopsis
Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.
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About the Author
ANDREW BENETT co-CEO of Marketing Communications agency Euro RSCG NY and Global Chief Strategy Officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's '40 Under 40.' ANN O'REILLY Content Director of Euro RSCG's Knowledge Exchange. She is co-author of The Future of Men and Buzz. CAVAS GOBHAI former CEO of Synectics, is a leading business consultant specializing in strategy and innovation for senior management teams. GREG WELCH global leader for the Consumer Goods& Services Practice at executive search firm Spencer Stuart.
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Good for Business: The Rise of the Conscious Corporation
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Seller Inventory # 9780230103450
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corp. Seller Inventory # 5897902
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