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Synopsis
Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.
Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method.
Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
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About the Author
ANDERS HANSEN is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.He is Associate Editor of Environmental Communication and Secretary to the International Environmental Communication Association. His recent books include Environment, Media and Communication (2010) and Mass Communication Research Methods (edited four-volume set, 2009).
DAVID MACHIN is Professor of Media and Communciation at Örebro University, Sweden. He has published numerous books and journal papers mostly drawing on linguistic methods to look at other modes of communication such as Introduction to Multimodal Analysis (2007) Bloomsbury, Analysing Popular Music (2010) Sage, Language of Crime and Deviance (2012) Continuum and How to Do Critical Discourse Analysis: A Multimodal Approach (2012) Sage. He is editor of the journal Social Semiotics.
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Media and Communication Research Methods
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Media and Communication Research Methods
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Media and Communication Research Methods
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Media and Communication Research Methods : An Introduction
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Palgrave Macmillan Limited, 2013
ISBN 10: 023000007X
ISBN 13: 9780230000070
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Softcover
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Media and Communication Research Methods
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780230000070. Seller Inventory # 9489992
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Media and Communication Research Methods: An Introduction
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-015-01624
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Media and Communication Research Methods: An Introduction
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-015-01623
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