In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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"Barthes's treatment of fashion in "The Fashion System is his most elaborate attempt to reveal the little worlds of meaning enclosed in each nuance of social life. . . . In a magisterial effort that has been superbly translated by Matthew Ward and Richard Howard, Barthes certainly draws our attention to some fascinating aspects of fashion. . . . One is able to hear the voice of a sensitive and sensible critic who was alive to the symbolic vitality of the world."--Flint Schier, "New York Times Book Review
The great linguist and sociologist turns his attention to the world of fashion
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. In great shape, clean text, tight binding, no stickers. Dustjacket wrapped in protective mylar. Seller Inventory # ABE-1771455917244