Strategies for Technical Communication in the Workplace - Softcover

Gurak, Laura J.; Lannon, John M.

Softcover

ISBN 10: 0205698247 ISBN 13: 9780205698240

Publisher: Pearson, 2009

Synopsis

Logically organized, highly practical, and less expensive than most other business and technical communication textbooks on the market, Strategies for Technical Communication in the Workplace covers all of the necessary topics to prepare students to communicate effectively in today’s increasingly global and technologically rich workplaces.

About this title

About the Author

Laura Gurak is Professor and Chair of the Department of Writing Studies at the University of Minnesota, where she teaches courses in technical and professional communication, digital literacies, and communication research. She received an M.S. in Technical Communication and Ph.D. in Communication and Rhetoric from Rensselaer Polytechnic Institute and is a recipient of the Society for Technical Communication’s Outstanding Article award. Prior to graduate school, Gurak worked as a technical writer for a number of companies; she continues to collaborate with workplace professionals through her department’s Industrial Affiliates Program. In addition to four textbooks, Gurak is author of two books from Yale University Press, co-editor of three edited collections, and author of many articles and commentaries.

 

John Lannon is Professor Emeritus and former Director of Writing at the University of Massachusetts Dartmouth, where he developed the undergraduate major in professional writing and co-developed the M.A. program in professional writing. He holds a B.S., M.A. & Ph.D. from the University of Massachusetts Amherst and received an NDEA Fellowship and a Fulbright Lectureship. He worked four years in biomedical science and technology with the U.S. Air Force, and an additional three years in medical laboratories. In addition to five textbooks in business communication, rhetoric, and technical communication, he is author or coauthor of book reviews, environmental publications, scripted training, and instructional software. He has served as a communications and training consultant in business, government, and education.

 

From the Back Cover

Are you looking for a practical, streamlined, and inexpensive text for your course?

 

Strategies for Technical Communication in the Workplace clearly and concisely presents the many complex aspects of technical and workplace writing at a more affordable price than most other books in the market.

 

Do you want to provide students with practical guidance they can apply when creating effective workplace documents? 

 

Strategies presents technical and workplace communication in a hands-on manner, keeping the focus on doing. Hands-on features include Let's Get Started prompts, marginal notes, in-chapter Strategies boxes, and end-of-chapter Checklists and Application exercises.

 

Would your students benefit from a wide variety of annotated model documents?

 

Students learn best by not only creating but also seeing effective annotated examples of workplace documents and other communications. See Chapters 9 ― 17.

 

Do you want your students to be prepared for today’s workplaces with the latest knowledge about global issues and technology?

 

The importance of reaching a global audience is introduced as a major topic in Chapter 2 and carried throughout the book. Strategies also addresses today’s workplace technologies by incorporating up-to-the-minute coverage of email, instant messaging, blogs, wikis, online video, podcasts, Web pages, presentation software, and more.  See Chapters 18 ― 21.

Edition details

• Publisher: Pearson
• Publication date: 2009
• ISBN 10: 0205698247
• ISBN 13: 9780205698240
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 528