Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Softcover

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

Softcover

ISBN 10: 0205591620 ISBN 13: 9780205591626

Publisher: Pearson, 2008

Synopsis

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines.

About this title

From the Back Cover

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/e

Charles Marsh, Universityof Kansas

David W. Guth, Universityof Kansas

Bonnie Poovey Short, Short Solutions

 

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media writing with clear, concise instructions for more than 40 types of documents relating to public relations, advertising, sales, marketing, and business communication.  Rich with numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for teaching you to write successfully and strategically for various fields of business.

 

Features of the New Edition:

• Prepares you for success in multiple writing platforms including print, broadcast, and online/social media.
• Develops your skills and writing proficiency in a variety of strategic disciplines, including public relations, advertising, sales and marketing, and business communication.
• Broadens your understanding of how to use Social Media–including blogs, podcasts, social networks, content communities and wikis–to better prepare you for writing in the contemporary media environment.
• Features Tips for Visual Storytelling, a new section that includes specific strategies for designing and producing compelling visual stories for maximum audience understanding.
• Provides you with concise “recipes,” including examples and templates for each document, helping you write on deadline in or out of the classroom.

 

What reviewers are saying about Strategic Writing:

 

“I believe that it offers students the perfect balance of relevant information and application.”

-          Susan Daria, University of Alabama

 

“The book includes excellent examples of writing styles and techniques. It is well written and easy for students to understand.”

-          Gary Ford, Webster University

Edition details

• Publisher: Pearson
• Publication date: 2008
• Language: English
• ISBN 10: 0205591620
• ISBN 13: 9780205591626
• Binding: Spiral-bound
• Edition number: 2
• Number of pages: 272