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Business and Professional Communication: Plans, Processes, and Performance - Softcover

DiSanza, James R.; Legge, Nancy J.

 
9780205581856: Business and Professional Communication: Plans, Processes, and Performance
Softcover
ISBN 10: 0205581854 ISBN 13: 9780205581856
Publisher: Pearson, 2008

Synopsis

Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare readers for the realities of daily career life. This book’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, Business and Professional Communication provides readers with practical tips, contemporary applications, and a survey of the relevant theories.

"synopsis" may belong to another edition of this title.

From the Back Cover

 

Business and Professional Communication: Plans, Processes, and Performance, 4/e

James R. DiSanza, IdahoState University
Nancy J. Legge, IdahoState University

 

Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to help you prepare for the realities of daily career life. This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides practical tips, contemporary applications, and a survey of the relevant theories.

 

FEATURES:

  • Highlights some of the most recent crises affecting American businesses and government, including JetBlue, Hurricane Katrina, Major League Baseball’s steroid scandal, E-coli in California spinach, and consumer product dangers from China (pet food, lead paint in toys, defective tires).  
  • Incorporates a new section on methods of building customer trust during sales meetings and presentations.
  • Includes new figures identifying the foursources of power in interpersonal relationships, as well as methods of overcoming informal network barriers for women and minorities.

"About this title" may belong to another edition of this title.

Publisher
Pearson
Publication date
2008
Language
English
ISBN 10 
0205581854
ISBN 13 
9780205581856
Binding
Paperback
Edition number
4
Number of pages
301