Items related to Writing for the Mass Media

Writing for the Mass Media - Softcover

Stovall, James G.

 
9780205449729: Writing for the Mass Media
Softcover
ISBN 10: 0205449727 ISBN 13: 9780205449729
Publisher: Pearson, 2005
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This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.

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  • PublisherPearson
  • Publication date2005
  • ISBN 10 0205449727
  • ISBN 13 9780205449729
  • BindingPaperback
  • Edition number6
  • Number of pages384
  • Rating

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