Introduction to Behavioral Research Methods (with Research Navigator) - Hardcover

Leary, Mark R.

Hardcover

ISBN 10: 0205396763 ISBN 13: 9780205396764

Publisher: Pearson, 2003

Synopsis

Starting with the premise that all behavioral research is an effort to understand behavioral variability (variability in behavior across situations, among individuals, and over time), Introduction to Behavioral Research Methods shows readers how to conceptualize questions, measure variables, design studies, and analyze data in order to understand variability in behavior, thought, and emotion. After chapters that introduce behavioral science, the central role of variability in the research process, and measurement, the text deals with the four basic approaches to behavioral research: descriptive research, correlational research, experimental research, and quasi-experimental research.

Although the focus is on research design, elementary statistical analyses (such as correlation, t-tests, and ANOVA) are introduced so that students understand statistics well enough to read research articles and to comprehend the implications of research design for the quality of the data that are collected. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.

Feedback from instructors and students who have used previous editions of the text attest to its comprehensive coverage of research methods, its readability and student-friendly approach, and the pedagogical usefulness of the integrating theme of behavioral variability.

About this title

From the Back Cover

Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data.

The RESEARCH EDITION integrates the content of this popular text with Research Navigator, your first stop for completing research assignments and finding credible sources on the Internet. Research Navigator icons in the text guide you to the Research Navigator web site, providing you with access to three exclusive databases of credible and reliable source material:

• EBSCO's ContentSelect Academic Journal Database
• New York Times Search by Subject Archive
• “Best of the Web” Link Library

  Research Navigator will help you quickly and efficiently make the most of your research time.

Edition details

• Publisher: Pearson
• Publication date: 2003
• Language: English
• ISBN 10: 0205396763
• ISBN 13: 9780205396764
• Binding: Hardcover
• Edition number: 4
• Number of pages: 480