Leadership in Continuing and Distance Education in Higher Education - Hardcover

Shoemaker, Cynthia Jones

Hardcover

ISBN 10: 0205268234 ISBN 13: 9780205268238

Publisher: Pearson, 1998

Synopsis

This hands-on and practical book is designed as a textbook for courses in Leadership in Continuing and Distance Education in Higher Education and an operational handbook for practitioners in this fast growing field. With the society, both global and national, moving into the Information Age, there is a major trend for adults, ages 22-75 plus, to go back to school; however, there is very little education for leadership in this field. Leadership in Continuing and Distance Education in Higher Education meets the needs of those teaching courses in the field as well as those administering and staffing programs. Providing the framework needed for successful continuing education efforts in higher education ― a combination of knowledge in management, marketing, and academia, this book can be used as a graduate textbook or by practitioners. It is written from an applied approach to support the education and training required to plan, implement, operate, and evaluate continuing education programs. Also contained in the book are chapters on expenditure analysis and revenue planning, promotional processes and motivating staff and faculty. Cynthia J. Shoemaker has 23 years of experience in the field of Continuing Education at several institutions of higher education.

About this title

Synopsis

To meet the needs of adults ages 22 to 75 and beyond who are flocking back to school, nearly every college and university has established a Continuing Education division or program. Yet until now there has been very little education for leadership in this rapidly growing field. That's why readers at all levels of higher education will find Leadership in Continuing and Distance Education in Higher Education so valuable. The book's extraordinary contribution is a wealth of detailed information on the specifics of creating a thriving Continuing Education program. Topics include ways to motivate staff members, develop crucial liaisons and build resources and budgets; guidelines for strategic planning, managing change, and creating dynamic work groups; specific techniques for creative and analytical problem solving; a review of innovative distance learning programs; and an extensive collection of useful tools, including questionnaires, models, diagrams, charts, summaries, direct mail tips, and a proposal drafting guide.

In addition, appendices contain a sample mission statement and marketing plan, samples of planning documents and annual reports, and a list of worldwide distance education organizations.

Edition details

• Publisher: Pearson
• Publication date: 1998
• Language: English
• ISBN 10: 0205268234
• ISBN 13: 9780205268238
• Binding: Hardcover
• Number of pages: 288